The Purposeful Banker podcast is focused on the issues, industry topics, and concerns on the minds of bankers, especially in the commercial lending market. From pricing tips to market trends to business strategy, listeners get insightful, concrete information to help them build stronger financial institutions.
According to the research of Stephan Liozu, author of "The Pricing Journey," there are two dimensions of pricing capability, Price Setting and Price Getting, and in order to excel at pricing, companies must master both dimensions.