You may have heard of the 80/20 rule, but what about Zipf's Law? Dallas and Jess talk about how these mathematical principles apply to banking and the lending team. 

We all fall victim to the sunk-cost fallacy from time to time, "This movie is terrible, but I've already spent an hour watching so I might as well watch the next hour." Actually, you should just stop the movie and spend the next hour on something you really want to do!

Dallas and Jess talk about how the same concept can apply for bankers around pricing decisions. 

We're going to be discussing the book that Dallas and Jim have spent a great deal of time on these past few months.

The book we've been co-writing, along with PrecisionLender CEO Carl Ryden is called Earn It: Building Your Bank's Brand One Relationship at a Time.

If you're just now hearing about the book, we're releasing it sections, a month at a time. After starting with the intro and Chapter 1 in March, we released Chapters 2 and 3 just last week.

It's all available at theearnitbook.com. 

Dallas and Jess explain the concept of customer success, how it works for PrecisionLender, and why it is so important in the Saas business. But, the economics (low margin but high volume, high cost of customer acquisition, losses in year 1, importance of lifetime value and need to minimize churn) also apply to banking, so bankers should take some of those same concepts and apply them to their business.